THE FOUNDER KITS
CREATING CONFIDENCE
Clarity for the business you’re building.
You know your craft. You understand your clients. But when it comes to pricing, planning, profitability, and deciding what comes next, running the business can feel far less certain.
The Founder Kits are a collection of 16 interactive business tools created to help founders understand what is happening beneath the surface of their business—and make their next decisions with greater clarity and confidence.
Each kit is thoughtfully designed around a specific industry, business stage, or founder challenge. Inside, you’ll find a connected set of guided tools that transforms your ideas, expenses, time, pricing, and goals into meaningful business insight.
Built by a Fractional CFO. Designed for the way founders actually think.
WHAT YOU’LL FIND INSIDE
✓ Guided tools tailored to a specific business or decision
✓ Connected calculations that allow your numbers to flow across the experience
✓ Pricing, cost, profitability, planning, and founder-focused insight
✓ Clear prompts that help you work through the questions behind the numbers
✓ Saved progress so you can return as your business evolves
✓ A polished, print-ready summary to keep, review, or share
No complicated formulas. No disconnected spreadsheet tabs. No financial background required.
Simply choose the Founder Kit that reflects where you are—or where you are ready to go next.
Demo walkthrough. Desert Light Photography is a composite example; every figure shown is calculated by the kit from the numbers entered.
Built for your business, not a generic template.
What you're watching is the Photography Founder Kit — seven tools, one business, carried from a rough guess to a decision she can act on. Nothing is entered twice. Every number flows into the next tool, and the last screen prints one summary you can act on.
The tools are the same discipline every founder needs. The costs, the language, and the questions are not. A photographer forgets second shooters and album credits. A baker forgets waste and the hours before dawn. A candlemaker forgets what fragrance oil actually costs per pour.
So each Founder Kit is built for one kind of business — its real expenses, its real pricing model, and the question it's most likely to avoid. This is the photography example. Yours asks different questions and surfaces different numbers, and the answer is just as specific.
How your purchase works
Choose your kit and check out — $52, one time. No subscription. Squarespace will have you create an account along the way, and that account is how you get back to your kit, so sign in anytime and it's waiting at your private link. Nothing to download. Nothing to install.
The kit runs in your browser, on your computer. Nothing you type is sent anywhere or stored on a server — not your pricing, not your costs, not your income. No one sees it, including me. Your work saves automatically in that browser, so you can close it and come back as the business changes.
When you're finished, one click turns everything you've entered into a clean, print-ready summary — the same one you saw at the end of the demo. That's your permanent copy.
Because nothing is stored on a server, your work saves in the browser you're using. Use the same computer and browser each time, and print your summary when you finish a session.
Sixteen kits. Scroll down and find yours.
EXPLORE THE FOUNDER KIT COLLECTION
